Our goal as a brand is to reduce the pollution that is caused by the fashion industry by using organic and recycled material. Pollution is a common yet dangerous factor on our planet. Every year 5 million people die from air pollution alone and has increased by 270,000 in the last 10 years.

However, the fashion industry is mainly responsible for water pollution (20%) through textiles treatment and colour dying. Every year, the fashion industry uses 1.5 trillion litres of water, which is not acceptable when 750 million people in the world do not have access to drinking water.

A lot of water is needed to grow cotton, in fact you will need 20,000 litres of water to produce 1kg of cotton, which is the equivalent to roughly 5 t-shirts.